1. Budgeting doesn't just refer to money. Although creating transmedia narratives can break the bank, another thing to consider is the amount of time you spend in addition to the amount of money. You can utilize preexisting resources- if you already have a computer, if your school has photoshop, if you can rent a camera- but don't forget to manage your time.
2.Choose a good team. Stories like these have lots of moving parts, so it's good to have people on your team with specializations. A skilled team can change the outcome of a project, because they can improve the quality of what they know best. In our class, we weren't able to choose our groups. However, we could still probably discuss what we're each most comfortable with.
3. Speaking of teams, the book says "don't go rogue." The easiest way to turn your team against you is acting without okaying it with them. Be ambitious, certainly... but to maintain consistency make sure everyone knows where you're going.
4. Avoid social media when creating a fictional character... especially a poorly mannered one. Most social sights (facebook especially) has serious rules prohibiting the creation of false profiles, as they should.
5. Utilize even the most basic mediums- "email and phone." Having player/follower email addresses will allow you to reach them and give them updates- even when they're not playing. You can reach a large amount of people at once, will minimal effort and zero funds. Also consider free vs. hosted email. If this group gets a following at all, that's something good to keep in mind.
6. Video- complicated, expensive, but leaves the most significant impression. Videos are often pre-recorded because they take so much work, but can really enhance your narrative. We've wanted to do something like this, but we might have second thoughts after hearing how complicated it can get.
7. How to bring the story into the real world. The funny thing about multi media is, it goes beyond just media. ultimately, our group is going to have real world connections in our story.
8. Related to real world connections- planting physical artifacts can create a more real experience. you can use them as motivation, or to create a treasure hunt or other story to try and find them.
9. "telephony-" using the telephone to create a more intimate experience. using an automated system can give a player/follower a good experience in the game, or putting them on the line with a live person can make them feel like they're not even in a game.
10. Basically, use technology both you and your audience can handle. Don't jump into relying on new technologies if you don't know them well enough or don't know their reliability. Chances are if you're not comfortable working in a medium, neither is your audience.
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